Clik here to view.
iSnack 2.0 — The World’s Shortest Shelf Life
Kraft announced today that it is discontinuing its new iSnack 2.0 product. A line extension to Kraft’s venerable Vegemite spread–which has enjoyed decades-long popularity in Australia–iSnack 2.0 had a...
View ArticleThe Snack Spread That Would Not Die
Turns out the product will remain in Kraft’s Vegemite line, but will be renamed. That’s reasonable. However, Kraft says that it has culled a short list from names submitted during the contest and...
View ArticleClik here to view.
Stunt or Stupidity?
Kraft’s most embarrassing and painful new product introduction is now complete. In what has been dubbed an epic Vegefail, its new Vegemite + cheese spread will henceforth be known as “Vegemite...
View ArticleClik here to view.
Apple Goes with the Flow.
Much has been written about Apple’s clumsy introduction of the iPad. But the hook to this story is not that a big company made a naming mistake. This happens, sometimes in large, visible cases. Nor is...
View ArticleClik here to view.
Netflix: The Giant Stumbles
You almost have to feel sorry for Netflix. Once a towering paragon of transformative online business and delivery models, the entertainment giant has done a face plant. Netflix launched in 1997. Using...
View ArticleClik here to view.
Branders with Blinders
Communication is a two-way street. What’s sent isn’t always what’s received. So when you find out that what you’re sending is being horribly misinterpreted–to the point of angering people and...
View ArticleClik here to view.
Strange Fruit
Racist brands have littered our marketplace for decades. Some, like Aunt Jemima and Uncle Ben’s, have made modest attempts to appear less offensive, while others (I’m looking at you, Washington...
View Article
